AI Insights · Timothy · April 2022
Top 5 Film & Television Apps on iOS in Nigeria, Q1 2022
Analyzing the performance of top film and television apps on iOS in Nigeria during the first quarter of 2022, including Amazon Prime Video, Netflix, IROKOtv, Viki, and Crunchyroll.
Throughout the first quarter of 2022, several film and television apps on iOS demonstrated notable performance trends in Nigeria. This analysis, sourced from Sensor Tower, highlights key metrics such as weekly downloads, revenue, and active users for the top five apps: Amazon Prime Video, Netflix, IROKOtv, Viki: Asian Drama, Movies & TV, and Crunchyroll.
Amazon Prime Video experienced fluctuations in its metrics throughout the quarter. Weekly revenue peaked at $3.1K in late February, while downloads saw a decline from 1.3K in early January to around 710 by the end of March. Active users also showed a slight drop from 12.8K to 12.1K over the same period.
Netflix maintained a relatively stable performance. Weekly revenue varied, peaking at $643 in late February. Downloads remained consistent, hovering around 10K each week. Active users saw minor fluctuations, starting at 143K and ending the quarter at approximately 128K.
IROKOtv showed modest performance across the board. Weekly revenue peaked at $461 in early February, while downloads remained steady, averaging around 800 weekly. Active users remained stable, fluctuating slightly around the 2.5K mark.
Viki: Asian Drama, Movies & TV saw its highest weekly revenue at $376 in late January. Downloads were relatively low but steady, averaging around 300 per week. Active users showed a slight upward trend, ending the quarter with approximately 4K.
Crunchyroll had a consistent yet modest performance. Weekly revenue peaked at $339 in late March. Downloads were stable at around 200 per week. Active users showed a slight increase, ending the quarter at approximately 2K.
For more detailed insights and data, visit Sensor Tower.
